Share of advertising depends on many factors, as well as the genre of each website visitor. The first is the need to determine the size of each advertisement, as to size, the higher the value. you can insert directly into the single.php file without having to use the plugin.
There are many ways to place ads mislead visitors as replacement set menu, set between the posts, but the color scheme is identical to the content. things that it is not beneficial for advertisers and click that value is not high and very high risk of being banned because when visitors click on an ad by mistake will exit immediately if it again and repeated many times, probably your account will go quickly.
With me the ad you should reach a clear and in places that easy for visitors to see the most. You can also put between the posts, but how to coordinate between ads and content have a certain boundary to avoid accidentally click visitors. If visitors feel the need to click on the ad and bring income to you. you peace of mind because google adsence is contextual ad network so the ads are often associated with visitors. for example, a customer just looking shoes on the side when accessing your advertisements will be filled with images of fashionable shoes should form the ability to click on the ads which are very high.